Overcoming the Content Marketing Hurdle

Overcoming the Content Marketing Hurdle

Marketers face many challenges when it comes to the workload involved with content marketing.

We all known content is king, but many fail to execute the necessary steps to make that statement hold true. Content marketing is labor intensive and if you’re not adequately prepared to handle it, you’ll likely experience poor results. Here are common content marketing hurdles you face every day and tips on how to overcome them.

Defining Quality Content

Your content needs to drive respect, engagement and traffic. It can’t do any of those things if not written well. On the web, that means writing with authority, in a style and tone that makes the reader feel connected to the writer while clearly showing the writer has experience with and understanding of the subject matter.

Of course, grammar and spelling are important too. But with informal writing meant to connect with another human being, you can’t afford to be a stuffy slave to the grammar rules. Knowing when to bend and sometimes break those rules for the sake of engagement is something only an experienced blogger can provide.

Creating quality content is a nuanced skill, taking years to master. If you don’t have someone on staff with this level of skill and experience, you should hire out to someone who does. Creating quality content is the core of your content marketing strategy and cannot be overlooked.

Frequent Updates

Not only do you need a good writer for your content, but you also need that writer to produce relevant and engaging content on a regular basis. Make sure the blogger you hire can provide regular content on a budget that works for you. That might mean creating shorter, more targeted pieces to allow you to maximize the number of pieces you can produce.

Promote Your Content and Drive Traffic

Even when you write relevant and engaging content, it will be lost in the torrent of competing web traffic if you don’t take time to promote it. This is where your social media marketing guru comes in. It’s likely you have someone like this already on staff, handling your public relations and reputation management. While bloggers can do some promoting, their true expertise lies in the writing itself. Hand off the content promotion to someone who knows how to grab attention and get more eyes on the content.

Manage, Measure and Improve

Because content marketing is such an important part of the marketing mix, you should only have experienced professionals handling your campaigns. Have a content manager on staff – someone who can supervise the writers, direct them to topics that draw more readers and follow up with your social media promoters to monitor the campaign’s effectiveness. We measure success by the numbers and you need someone experienced in interpreting those numbers and tweaking the content strategy to improve them.

If you want to succeed, you need to dedicate the necessary resources to your content marketing campaign.

Seattle Web Design helps websites create and manage effective content marketing strategies. With web professionals that understand all aspects of web marketing, from website design to maintenance and promotions. Call us at 206.384.4909 or use our online contact form to schedule a free consultation.