Professional Law Firm Websites: Why They Are Worth It
Professional Law Firm Websites: Why They Are Worth It
Does your current attorney website design incorporate these necessary components?
Most law firms and attorneys have some sort of business website already in place. But is it a true, comprehensive solution to your Internet marketing needs? In the legal industry, client acquisition can be expensive and time consuming. But a well-designed legal website can be one of the most powerful marketing tools to assist you. Does your law firm website design include the following?
1) Clients Want to Be Engaged
Multiple studies have revealed that you have only about 3-8 seconds to hook an online visitor before they leave your website. Therefore, the visitor must be able to find value in what they see during the first few seconds, or you may lose them to another attorney or law firm. Is your law firm website designed to engage the customer in just a few seconds? Calls-to-action, such as "Call Now for a Free Consultation!", are considered best practices for this, but many websites lack these.
2) Good Websites Increase Exposure
Does your website work for you? Your law firm website should be a marketing tool that supports your legal practice. It should help grow your business through the Internet, and organic search engine optimization is one of the most effective ways to do so. When strategic SEO is built into the core of a legal website, it effects are long-lasting.
3) Good Content Management Systems Simplify Life
Is your attorney website helping you be more efficient? Well-designed law firm websites should simplify the mundane parts of your business, through automation. Using custom contact forms, for example, is a great way to decrease the time spent managing client inquiries.
4) Pull Marketing
Does your website help you maintain client relationships?
Branded newsletters and emails (which can be tailored to specific client groups) are a great way to communicate with clients. Good content management systems should provide an easy way to "touch" clients, without the need for a third party service.
5) Demonstrate Your Expertise
Does your website justify your expertise in the legal industry? A great way to create value for clients, and help them understand that you are an expert in your field, is through the use of a blog. And not only do blog posts support your years of experience, they are also great for organic SEO!
Let Efelle Media in Downtown Seattle Design A Legal Website That Works For You
Professional websites are one of the most important marketing tools for individual attorneys as well as law firms of any size. With millions of Americans utilizing Internet search as part of their decision-making processes, your legal website may be their first impression of you! With more than seven years of industry experience, and hundreds of satisfied clients, efelle can fulfill your Internet marketing needs and help your law firm increase revenue, build its brand, and more. Give us a call at 206.384.4909 or fill out our online contact form to set up a free consultation.
See Also:
5 Reasons Your Law Firm Needs a Professional Legal Website
5 Tips for Designing a Law Firm Website That Brings In More Leads and Clients