Ronix Launches New FusionCMS eCommerce Website
We’ve Launched a Brand New Website Redesign for Washington Water Sports Company
About Ronix Wakeboard
Ronix has been pushing the boundaries of wakeboard innovation since they created their first wakeboard in 1990. Known for their relentless pursuit of perfection, Ronix sources materials from all over the world to craft high-performance wakeboards, boots, and vests that riders swear by. With a commitment to quality that’s evident in every product, they’ve become the global leader in wakeboard and wakesurf technology. Whether it's their custom orthotic fit boots or cutting-edge board designs, Ronix continues to set the standard in the industry.
Goals for Redesign
For this eCommerce website redesign, our main goals included:
- Improving navigation by grouping products under sports categories
- Enhancing the product category structure
- Optimizing the product detail pages
- Simplifying the product detail layout
Website Design & Functionality Highlights
We have been working with Ronix since 2018, providing periodic updates to ensure their website remains high-performing and user-friendly. For the 2025 design update, we focused on overhauling the product category structure to group items by sport, such as Wakeboarding, Wakefoiling, and Wakesurfing, and improved the visibility of product filters and details for a more seamless user experience. These updates enhance navigation and streamline product exploration for Ronix’s customers.
This website was originally developed on FusionCMS, a content management system that allows for flexible customization and scalability. We leveraged FusionCMS to restructure the product pages, adding a secondary menu, sticky product details, and transitioning to a more free-flowing layout to improve overall site performance and user engagement. For more information on this website redesign and to see a before and after, check out our portfolio.
Interested In Your Own eCommerce Website Redesign?
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