6 Social Media Tips for Online Businesses

6 Social Media Tips for Online Businesses

How eCommerce Websites Can Utilize Social Media

Marketing your online business through social media avenues can be an efficient, low-cost way to engage your customers. But understanding how to make the most of these social sites and capture the attention of your current and potential customers can be tricky. The following are some best practices for ecommerce social media strategy:

1. Understand Who Your Customers Are

Though this is definitely a best practice for conducting an ecommerce business in general, understanding your customers is especially important when developing a social media strategy for online businesses. Social media allows customers to engage with your brand in a low-pressure setting, but this means that customers are discerning and therefore need to be engaged with your online business "on their terms. Be sure to use the appropriate tone and language when engaging with them via social media.

2. Take Advantage of Social Sharing

Social media revolves around being social with followers and friends online. Make the most of this in your ecommerce website by offering your products in a social-friendly way - through "sharing" buttons. By allowing your customers to "like" or email your products to others, for example, you provide an opportunity for your products to be advertised further - with no additional effort on your part.

3. Push Relevant Content To Your Customers

Simply having a social media presence isn't enough these days, so make sure you are doing more than just asking your customers to do things for you (i.e. "use this promotional code). Be sure to create value for them as well, through useful content, related news, and more.

4. Actually Engage Personally With Your Customers

Acknowledge your customers who reach out. Commenting on their posts (on Yelp, for example) and "liking" their comments are a few simple ways to let your customers know you recognize their engagement with your brand and that you appreciate it. Social media needs to be a two-way street of interaction, so make the most of the customers who are making an effort.

5. Know Your Ecommerce Website Analytics

Do you know where your ecommerce website is getting the most referrals from? Where do your social media websites fit in? Regularly reviewing your online business website analytics can be a great way to improve your social media presence. Understanding what keywords brought clients to you, or what sites aren't sending you traffic, can help you improve the effectiveness of your social media messages, hot links, and more.

6. Differentiate Your Business With Branded Social Media Pages

Make the most of your social media pages by branding them. Personalized social media pages for ecommerce websites help companies stick out and help build your brand. Ensuring that your clients are immersed in your brand while they spend time on your YouTube, Twitter, or Facebook will encourage brand recall later on.

BUILD YOUR ECOMMERCE SOCIAL MEDIA MARKETING STRATEGY WITH EFELLE MEDIA

Social media marketing can do wonders for ecommerce businesses looking to grow their online presence. Having the right online marketing partner is key to the success of your online business, and efelle located in Downtown Seattle is ready to step up to the plate. With over 100 years of combined industry experience, and almost 50 ecommerce websites under our belt, we're confident that we can satisfy your online marketing needs. Give us a call at 206.384.4909 or fill out our online contact form to schedule a free consultation!

See Also:
10 New Features of Facebook Business Pages
Social Media: Getting the Most From Twitter