Online Marketing

Fred Lebhart Posted by Fred Lebhart on July 11, 2012

Twitter Tips for Property Managers

Twitter Tips for Property Managers

Ways to Utilize Twitter at Property Management Companies

old_twitter_logo.jpgAttention Property Managers: Twitter is at your fingertips! Are you taking advantage of this social media networking site? With more than 175 million tweets being posted every day, and 1 million new accounts being added to Twitter every day, there is a great opportunity to benefit from being an active Twitter user. Below are some ways that property managers can succeed through Twitter:

Create Value for Your Twitter Followers

By default, you may decide the best use of Twitter is to tweet about your current vacancies. Yes, this can be beneficial to your property management business, so definitely push your available spaces to the masses, but also consider tweeting other things as well... Provide your followers with meaningful content. Make important announcements. Tweet about community events. Share unit maintenance tips. Welcome new tenants. Publicize deals or offers. Share (or retweet) industry-specific articles. The possibilities are endless.

Tweet Your Expertise

If you blog, Twitter is a great way to share your posts with the world. Not only are you demonstrating expertise in your industry, you are also providing an easy link back to your website that generates site traffic. Twitter followers are seeking interesting, relevant content, so spread the word if you provide (or find) it!

Take Advantage of the Twitter Community

Similar to other social networking sites, Twitter provides an online social community for its users to engage. Take advantage of this opportunity to reach potential customers and interact with other Twitter users. Retweet relevant tweets from industry publications or news, pay attention to who is retweeting your tweets, and know who is following you (and why).

Do Some Following

See the value in selecting individuals and businesses to follow. You can follow current tenants and prospects, local businesses, complementary businesses, and even competitors. Spend some time browsing Twitter, and select relevant accounts to follow. Use the search bar, or check out other Twitter users  - who are they following or who is following them?

Brand Your Twitter Page

Designing a branded Twitter page for your property management company is a great way to encourage brand recognition with your audience. Twitter pages can be tailored specifically to a business, through background imagery, colors, and more, so make sure you take advantage of this.

DEVELOP YOUR PROPERTY MANAGEMENT TWITTER STRATEGY WITH EFELLE MEDIA

Twitter is a powerful social media tool that provides a great opportunity to grow your property management company online. Let efelle build a solid foundation for your business through a branded Twitter page and social media strategy. Let our social media experts teach you how to use Twitter in your property management business. With almost 400 projects under our belt, efelle in Downtown Seattle is sure to satisfy your online marketing needs. Give us a call today at 206.384.4909 or fill out our simple contact form for a free consultation.

See Also:
How Property Managers Can Use Social Media Marketing to Grow Their Businesses
Why Your Property Management Company Needs Professional Online Marketing