Vanquest Launches New eCommerce Website on BigCommerce and FusionCMS

We’ve Launched a Brand New Website Redesign for California Outdoor Bag and Pack Company

About Vanquest

Vanquest was established in 2011 with a mission to build the toughest everyday carry (EDC) bags and packs, ensuring users remain organized and prepared. The company prides itself on long-term thinking and sustainability, utilizing responsibly sourced materials that meet military-grade standards. Trusted by outdoor enthusiasts, professional agencies, and everyday users, Vanquest products are known for their durability and functionality.

Goals for Redesign

For this eCommerce website redesign, our main goals included:

• Updating the site with modern features to improve functionality and user experience
• Incorporating blogs and testimonials to engage customers
• Matching the design aesthetic to reflect the their quality and polished look
• Integrating third-party systems/apps for streamlined operations and enhanced capabilities

Website Design & Functionality Highlights

For the design of this eCommerce website, our design team focused on creating a modern and polished aesthetic that aligns with the high-quality and reputable image of Vanquest. By incorporating sleek visuals and a refined look, we ensured the new site reflects the brand's commitment to exceptional product quality and continuous improvement. We also integrated elements like blogs and testimonials to foster customer engagement and highlight the brand's strong community presence and collaborations with notable figures and agencies.

This website was developed on FusionCMS, a content management system that seamlessly integrates with BigCommerce to deliver a superior eCommerce experience. FusionCMS was chosen for its robust capabilities in handling complex content needs, allowing us to implement advanced features and a user-friendly interface. We also integrated third-party systems like TargetBay/BayEngage for personalized email marketing, AvantLink for affiliate marketing, and Zeno Sales Boost to enhance sales performance. These tools collectively ensure streamlined operations, improved customer engagement, and increased sales efficiency.

For more information on this website redesign and to see a before and after, check out our portfolio.

Interested In Your Own eCommerce Website Redesign?

We’re here to help. At efelle, we’ve got over 18 years of experience working with clients to design and build effective websites and digital marketing strategies. Fill out the form below and one of our digital strategists will reach out and we can get started.