Why Your Law Firm Needs a Website Redesign
Why Your Law Firm Needs a Website Redesign
Is your law firm's website ready for a makeover?
Good design has the potential to achieve impressive results for your law firm, while bad design could lead visitors to assume that your law firm is incompetent or poorly managed. Just like you wouldn't let your law firm's physical location get messy and run-down, you shouldn't let your law firm's website get outdated, either. The world's always changing and technology is constantly evolving, so it's inevitable that your law firm's website will eventually need a facelift.
Website redesign is an investment in the future success of your law firm. Your website is the first impression that potential clients get of your firm and first impressions are important. You only have a few seconds to grab the attention of website visitors. If your law firm website design isn't appealing, visitors will simply click over to a competitor's website. And when you lose a visitor, you lose a potential client. Prevent this from happening by investing in a website redesign and ensuring that your website is as effective as possible.
Reasons for Redesigning Your Law Firm's Website
Prior to undergoing a website redesign, think about exactly why you want to redesign your website and what you want to accomplish. Do you want your site to look more attractive? Are you hoping to
achieve higher search engine rankings? Does your site need new content? Do you want to increase your site's sales conversions? As a rule of thumb, you should redesign your law firm's website
at least every five years because advances in web design trends and technology happen at a fast rate.
If your law firm's brand image has undergone some changes, that's also a good reason to invest in a website redesign. Changes to your law firm's image need to be reflected in your website, even if they're only of a visual nature. Your law firm website is a prominent part of your promotional strategy, so it should evolve and mature along with your law firm's brand identity.
Improving the Performance of Your Law Firm's Website with a Redesign
Website redesign isn't just about changing the colors and fonts on your website; website redesign is about evaluating and improving the effectiveness of one of the most important marketing tools at your law firm's disposal. Therefore, it takes time and effort to do a website redesign right. You need to establish goals and a budget, review your current website's structure and content, and analyze your website's performance with an analytics program. Armed with data about how many people are going to your site, where they're coming from, how they're getting there, what pages are the most/least popular, etc., you'll be able to determine specifically what needs to change about your current website. A high bounce rate on your home page is a strong indicator of the need for a website redesign because it means that people are landing on your home page and then immediately leaving.
Your new website should be an evolution of your current website, rather than a drastically different replacement of it. Keep vital elements of your website, such as the main navigation and header, the same to ensure a smoother transition. If a dramatic overhaul is in order, be sure to explain the reasoning behind the changes in a blog post or news announcement.
Improve the Function and Appearance of Your Website with a Website Redesign
In many instances, your website is your first impression to the world. Let the website redesign experts at efelle create an easily navigable, eye-catching website for your law firm that's built with enhanced search engine visibility and state-of-the-art technology. Call us at 206.384.4909 or fill out our online contact form to set up a free consultation.
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