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News Feed Changes at Facebook and Its Impact on Your Web Marketing
Jessica Bryant

News Feed Changes at Facebook and Its Impact on Your Web Marketing

Facebook is changing its news feed to reduce promotional content, based on survey responses from users. Specifically, Facebook will limit overly promotional pages. If you've been using Facebook pages as an advertising platform, it's time to change the way to do it. On Facebook, everything you do should be about building relationships with customers that feel like friendship. read more

Beyond AdWords – Finding Good Keywords for Your Content
Jessica Bryant

Beyond AdWords – Finding Good Keywords for Your Content

It's easy to fall into the routine of looking up keywords in AdWords, following whatever formula you've settled on for choosing a term and moving on. But every website's success depends on doing a better job than the competition. If your keyword optimization strategy just covers the basics, you're not doing enough to compete. Use these additional strategies to choose better keywords and improve your search traffic. read more

New Website Redesign Launch for CAPSES
Jessica Bryant

New Website Redesign Launch for CAPSES

CAPSES is a statewide professional association of nonpublic schools, agencies, organizations and individuals who specialize in the delivery of quality special education programs to students with special education needs. read more


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