Jessica

It's common knowledge that a company's brand is its public face. In effect, it is the persona of an organization. The brand extends to the many different vehicles by which a company communicates out to consumers. It is represented in such things as marketing collateral, letterhead, signage, social media, and perhaps most primarily, in the logo of a company. read more

Every industry has its own best practices and rules that generally understood to be at least somewhat steadfast—and design is no exception. When working on a website or online identity, designers labor over which colors, typefaces, and other elements they'll use to best demonstrate the look and feel of the company. read more

When it comes to content marketing, the Internet is littered, and the competition is rough. This means it's critical that your content be first-rate, eye-catching and unforgettable if you want to break through the noise and get the attention of your target audience. Fortunately, a great way to make your content noticeable online is to make it more visual. Visual content is not only faster and simpler for the human brain to process, but it is also an excellent way to generate more clicks, visitors and conversions. read more

You labor over your email newsletter, ensuring that the call-to-action is perfect, that the images are beautiful, and that your readers will be surprised and delighted whenever they click through. But actually getting them to click through? That can be extremely tricky. read more

It is unfortunate that, in today's society, many women in the tech industry are still waging war against the male-dominated barriers. At many tech companies nationwide, only a tiny fraction of the technical staff, 2 to 4 percent in some cases, are women. We're working to change that. read more