Jessica

When it comes to content marketing, the Internet is littered, and the competition is rough. This means it's critical that your content be first-rate, eye-catching and unforgettable if you want to break through the noise and get the attention of your target audience. Fortunately, a great way to make your content noticeable online is to make it more visual. Visual content is not only faster and simpler for the human brain to process, but it is also an excellent way to generate more clicks, visitors and conversions. read more

You labor over your email newsletter, ensuring that the call-to-action is perfect, that the images are beautiful, and that your readers will be surprised and delighted whenever they click through. But actually getting them to click through? That can be extremely tricky. read more

It is unfortunate that, in today's society, many women in the tech industry are still waging war against the male-dominated barriers. At many tech companies nationwide, only a tiny fraction of the technical staff, 2 to 4 percent in some cases, are women. We're working to change that. read more

A user scenario is a mental picture of how an imaginary user will interact with a given user interface. Creating a strong user scenario that considers user personality types and goals can help create web pages that are easy to use and more engaging. They allow you to consider how users will interact with a design before you set it into motion. read more

If there's one element of web design that can drastically improve user experience, it's infinite scrolling. Many, however, express a strong distaste for the feature. read more