Jessica

Do you feel passionate about your website's home page? The home page is often the first page that current and potential customers visit, and it can be your one chance to make a lasting impression. A home page sets the tone for the rest of the site and should provide incentive for your visitors to explore the site further. read more

To the untrained eye, many logos and word-marks look relatively simple. And in 2016, when just about everyone has Photoshop or some other kind of photo-editing software at their fingertips, it can be extremely tempting for businesses looking for a new logo to simply boot up Google Docs, pick a font, and call it a day. read more

Web design trends come and go almost as frequently as the weather changes. But one trend seems to have some real sticking power: "flat" design. read more

It's common knowledge that a company's brand is its public face. In effect, it is the persona of an organization. The brand extends to the many different vehicles by which a company communicates out to consumers. It is represented in such things as marketing collateral, letterhead, signage, social media, and perhaps most primarily, in the logo of a company. read more

Every industry has its own best practices and rules that generally understood to be at least somewhat steadfast—and design is no exception. When working on a website or online identity, designers labor over which colors, typefaces, and other elements they'll use to best demonstrate the look and feel of the company. read more