Jessica

A quick scan of your Facebook feed will probably reveal an apparent truth: Everyone is sharing graphics these days. If you're interested in creating shareable graphics as part of your content marketing strategy, you've got to know what works and what doesn't. read more

When you're in the car or on the bus and you pass a billboard for McDonald's, you probably know it's for McDonald's before you even see the logo. You recognize the style of the photography, the font, and the way the image is composed. But how does your mind do that without seeing the actual brand—how do they do it? How do you, as a brand, capture that same kind of brand recognition? read more

Do you feel passionate about your website's home page? The home page is often the first page that current and potential customers visit, and it can be your one chance to make a lasting impression. A home page sets the tone for the rest of the site and should provide incentive for your visitors to explore the site further. read more

To the untrained eye, many logos and word-marks look relatively simple. And in 2016, when just about everyone has Photoshop or some other kind of photo-editing software at their fingertips, it can be extremely tempting for businesses looking for a new logo to simply boot up Google Docs, pick a font, and call it a day. read more

Web design trends come and go almost as frequently as the weather changes. But one trend seems to have some real sticking power: "flat" design. read more