Jessica

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Jessica Bryant

10 New Features of Facebook Business Pages

The times are a-changin' for companies with a Facebook presence. Earlier this month, Facebook released an update for its business pages so that companies could switch to the new timeline format, which is similar to the format now used on personal Facebook pages. read more

Jessica Bryant

New eCommerce Website Redesign for Premier Retailer of Specialty Kitchen Tools!

Coast2Coast Kitchen has a background in retailing "all things kitchenware". The company started on Amazon.ca and saw such a positive customer response that they were inspired to enlist efelle's help to design and develop their eCommerce website! On their new website, they have hundreds of cookware and bakeware products ranging from apple canning tools to cupcake decorating sets. Their goals with their new site are to bring their passion of cooking directly to the consumer and to act as a resource to inform and educate everyone that shares the same passions. read more

Jessica Bryant

Designing An Effective Call-to-action

Whether you have an eCommerce website, blog, or informational website, an effective call-to-action is essential; it provides focus to the site and directs the visitor as to what it is you?d like them to do. With only a few short seconds to impress upon a visitor to stay and investigate your website, a clear call-to-action warrants careful planning and consideration. read more


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