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5 Ways to Boost the ROI of Your Website's
Fred Lebhart

5 Ways to Boost the ROI of Your Website's "Thank You" Page

Although no business owner would willingly leave money on the table, many do so by not taking full advantage of their "Thank you" page. This is the page that users reach after signing up for your email newsletter. What many business owners fail to realize is that this page can serve many purposes – from helping you conduct market research and get customer feedback, to boosting sales and increasing brand awareness. read more

How to Market Your Own Business' Marketing
Fred Lebhart

How to Market Your Own Business' Marketing

After creating amazing web content, companies often consider it the end of their promotional efforts when it's really just the beginning. They treat content creation and social media as two different things, but these two tactics go hand in hand. read more

Does Your Web Design Support Every Stage of the Buying Cycle?
Fred Lebhart

Does Your Web Design Support Every Stage of the Buying Cycle?

Your site must promote the stages of awareness, consideration and purchase... every step of the way. Whether a store front is on camel-back in the Gobi Desert or in the world of e-commerce, using the buying cycle to drive sales just plain works. But, as they say, it only works if you work it. Make sure your web design supports each of the steps in the cycle. read more


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