Leif

It's 2016 folks. That means everyone should by now that social media must be a specific component of every company's marketing strategy. It doesn't take a master's degree in marketing to know that audiences are being driven to products and services through many different touch points... read more

It's hard to believe, but we've been buying things online for well over a decade. Still, trends in eCommerce and online shopping are changing all the time, as customers develop new habits and methods of discovery. If your online store hasn't been updated since the days of Web 2.0, it's probably time to look into what you could be doing differently—and what others are doing read more

Whether it's a three-day weekend, a particularly cold winter month, or that universally low traffic week known as Spring Break, marketers know that there are some times of year that are just impossibly slow. read more

If you are the owner or manager of a small- to medium-sized business, and have heard the term "lead generation" but aren't sure how it might apply to you, this post will help to explain the basics. read more

Though the ball dropped some time ago, that doesn't mean you should drop the ball on your marketing efforts this year. The month of January is a great time to reflect on the previous year's efforts and attempts, and address any problem areas you may have had. read more