Leif

It's hard to believe, but we've been buying things online for well over a decade. Still, trends in eCommerce and online shopping are changing all the time, as customers develop new habits and methods of discovery. If your online store hasn't been updated since the days of Web 2.0, it's probably time to look into what you could be doing differently—and what others are doing read more

Whether it's a three-day weekend, a particularly cold winter month, or that universally low traffic week known as Spring Break, marketers know that there are some times of year that are just impossibly slow. read more

If you are the owner or manager of a small- to medium-sized business, and have heard the term "lead generation" but aren't sure how it might apply to you, this post will help to explain the basics. read more

Though the ball dropped some time ago, that doesn't mean you should drop the ball on your marketing efforts this year. The month of January is a great time to reflect on the previous year's efforts and attempts, and address any problem areas you may have had. read more

The 2015 NFL season is already underway and there is no time like the present to get those game winning mobile conversion plays underway. But as visions of hail marys, interceptions and 95-yard runbacks dance in our heads, brands have to focus on their mobile game strategies for a serious chance at converting mobile users into mobile regulars and new customers. read more