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Considering a Marketing Podcast? Here's What You Need to Know
Leif Parcell

Considering a Marketing Podcast? Here's What You Need to Know

If you're looking to branch out to additional forms of content marketing, you might be considering beginning a podcast. After all, everyone else seems to be -- but how much do you really know about the marketing podcast marketplace, and moreover, is starting a podcast as easy as the professionals make it look? read more

Kickstart Your Online Presence with a Killer Blog
Leif Parcell

Kickstart Your Online Presence with a Killer Blog

As the number of websites on the Internet nears one billion, the challenge new online businesses face is to stand out and be noticed. More importantly, once someone does stumble across your site, you've got one shot to tempt them with your content so they'll want to come back. A killer blog is one of the best ways to get potential customers to keep coming back and to build your brand. read more

The Top Ten Tenets of a Totally Tremendous Lead Gen Site
Leif Parcell

The Top Ten Tenets of a Totally Tremendous Lead Gen Site

Designing an effective landing page that's focused on generating leads doesn't have to be daunting or time-consuming. By doing a little research on lead generation websites, you can learn precisely what works, what doesn't, and most importantly, why it works. read more

5 Law Firm Marketing Trends in 2015
Leif Parcell

5 Law Firm Marketing Trends in 2015

Quite a few law firm websites are still stuck in the 20th century. For the most part, they are basically electronic pamphlets meant to supplement face-to-face business development and networking methods. Most law firm websites aren't aimed at generating new client leads. read more


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