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Kerry Sweeney

Twitter for Property Managers: A How-to Guide

Twitter is a micro-blogging service that allows you to post updates that are up to 140 characters long. Many businesses use Twitter to communicate with their prospects and customers, provide customer service, and spread the word about their brand far and wide. Some property managers may view Twitter as a waste of time, but used correctly, Twitter can be an extremely powerful marketing tool. Here are some tips for property managers who are looking to get started with Twitter. read more

Kerry Sweeney

How to Reduce Your Ecommerce Website's Bounce Rate

Spending thousands of dollars building a feature-rich ecommerce website, only to discover after launch that most people leave immediately after entering your site is extremely disappointing. If a high percentage of visitors leave your website without navigating to another page, it means that your website has a high bounce rate. And while high bounce rates are bad news for any website, they're especially troublesome for ecommerce stores. read more

Kerry Sweeney

How to Improve Your Membership Organization with the "Membership Lifecycle"

Is your organization having problems chamber-of-commerce-website-design-seattle.jpgrecruiting and retaining members? Perhaps using the "membership lifecycle" to analyze the membership experience in your organization will help you identify and fix issues. The membership lifecycle is a concept that was developed by the membership marketing company Marketing General, and it consists of the following five stages: read more


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