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Kerry Sweeney

How to Reduce Your Ecommerce Website's Bounce Rate

Spending thousands of dollars building a feature-rich ecommerce website, only to discover after launch that most people leave immediately after entering your site is extremely disappointing. If a high percentage of visitors leave your website without navigating to another page, it means that your website has a high bounce rate. And while high bounce rates are bad news for any website, they're especially troublesome for ecommerce stores. read more

Kerry Sweeney

How to Improve Your Membership Organization with the "Membership Lifecycle"

Is your organization having problems chamber-of-commerce-website-design-seattle.jpgrecruiting and retaining members? Perhaps using the "membership lifecycle" to analyze the membership experience in your organization will help you identify and fix issues. The membership lifecycle is a concept that was developed by the membership marketing company Marketing General, and it consists of the following five stages: read more

Kerry Sweeney

Picking the Right eCommerce Shopping Cart Software

One of the most important aspects of your ecommerce website is its shopping cart software because it directly impacts your website\'s user experience. Here\'s what you should keep in mind when buying shopping cart software for your ecommerce website. read more


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