Jessica

One of the most common questions among property managers who are in the process of setting up their property management websites is, "Do I need a blog?" You might think that your business is doing just fine without one, or you might be put off by the fact that blogging takes up so much time. read more

Pay-per-click advertising, or PPC advertising, can produce profitable results for some small businesses, but not all of them. The process of finding and bidding for targeted, relevant keywords that generate affordable leads and sales may be too risky and costly for small businesses with limited marketing budgets. read more

Law firm marketing isn't an option - it's crucial if you want your law firm to survive in today's competitive market. The creation and distribution of press releases is an effective way to get your law firm's name in front of thousands of prospective clients. Press release marketing also improves your search engine visibility, drives more traffic to your law firm's website, and helps your law firm generate more publicity. Here are some tips for marketing your law firm effectively with press releases. read more

Many chambers of commerce are strapped for cash and are looking for alternative revenue streams besides membership dues. While generating non-dues revenue can certainly be beneficial, many chambers of commerce expend far too much time, energy, and resources promoting non-dues revenue-generating programs that achieve lackluster results. Some popular non-dues revenue streams include travel programs, affinity programs, and resale programs. read more

It's far less expensive to retain existing customers than it is to acquire new ones, so don't neglect your current members for the sake of attracting new business. The success of any chamber of commerce depends on its retention rates. read more